VersusGame is a mobile game platform with millions of monthly players and growing. Pairing interactivity with culture, VersusGame empowers marketers and creators to generate interactive engagement and revenue through asking simple engaging video-based questions to a community who challenges each other in one versus one matchups to make the right prediction of a future event to win cash prizes.
The company asks to be considered for Innovation of the Year because our unique product has motivated Gen Zs to consume sports content in a form factor that is unique in gaming and stands to directly and favorably impact the ability for broadcasters to connect more consistently with a younger demo audience that has a short attention span and wants to feel more valued.
We believe that we can continue to satisfy the interests of GenZ consumers and the creator economy at whole while also inviting brands to tap into consumption patterns for their own benefit and we knew that the biggest challenge within traditional media was the fight for attention. Why did the winners in social media have to be at the expense of broadcast and digital media?
In the last 12 months the company made its service available to brands and media properties. including Billboard Magazine, UFC, ESPN, BuzzFeed, US News, Goal.com, Professional Fighters League and new properties are signing up weekly.
UFC would ask questions like HOW MANY TAKEDOWNS WILL NATE DIAZ ATTEMPT DURING HIS BOUT AT #UFC263 ON UFC PPV?
The Walking Dead tv show would ask questions like WILL NEGAN SHOW UP IN EPISODE 1113 ON AMC+
This gaming disruption will drive tune-in and revenue from the hard to reach Gen Z.
