Virtually overnight Triller Fight Club has disrupted the combat sports industry, grabbing a “white space” opportunity to return boxing to its culture setting roots by updating how and what boxing should look like to next-generation audiences. Formed by Triller, the globally popular AI-driven short video and music discovery app, in partnership with the iconic Snoop Dogg, Triller Fight Club aggressively produces boxing matchups that matter to die-hard fans but also court new fans to the sport. The inaugural April 17 Triller Fight Club event truly redefined boxing as sports entertainment, fueled in large part by the YouTube star-turned-boxer Jake Paul vs. MMA champion Ben Askren fight, a must-see bout that headlined a fight card designed for boxing purists along with the world’s top music stars in all combined in a mega-event sports and entertainment extravaganza. The visionary behind this is Triller’s co-controlling shareholder Ryan Kavanaugh who has worked tirelessly to bring the biggest names into the Triller tent and create the kind of match ups that fans want to see, in a unique and daring new setting. As the events have been geared to next-generation audiences who are themselves largely digital-first, Triller Fight Club event are aimed at streaming audiences through FITE, which Triller recently acquired as part its vision for the future of sports and where the audience is heading. The success of the April 17 Triller Fight Club event marked an inflection point in the sport of boxing, and earning a SportsPro OTT Award in the category of Best Digital First Production would be an important acknowledgement of Triller’s contribution to the sport.
