ELEVEN Belgium launched in 2015 and is now the leading sports platform in the country, with an award-winning OTT platform at the centre of its offering.
In 2020, ELEVEN Belgium secured the domestic football rights to the Belgian Pro League for 5 seasons. ELEVEN committed to working with the league to build a fan-centric new hub for Belgian football.
Its Home of Belgian Football campaign was the focal point of this effort. The campaign established ELEVEN as the ‘go to’ home for Belgian football and engaged fans across the country at a time when they were unable to attend games in person.
Home of Belgian Football was a cost-efficient and impactful multi-platform campaign and a worthy winner of the Sports Pro OTT Best Marketing Strategy award.
