SuperSport Schools, is delighted to summit an entry into Innovation of the Year Award.
From extensive research, SuperSport understood that in Africa school sport is the foundation upon which sporting nations are built. As a result SuperSport Schools, a standalone subsidiary of SuperSport, launched a game changing youth sports broadcast network serving young athletes, families, coaches, schools and federations across South Africa.
Prior to 2020, South African school sport was live streamed on a small scale by multiple parties with mixed success. Content distributed across multiple platforms was undiscoverable, financially unsustainable with a large male sport bias. Tens of thousands of matches happening every week across the country, were inaccessible to the parents, grandparents, coaches, and players themselves. Commercial partnerships were sporadic and under-utilised.
SuperSport Schools has aggregated the sport people care about the most onto an easily discoverable and user friendly OTT App and social media ecosystem. Delivering live and VoD streams of school and youth sport using both traditional manned multi-camera crews and automated AI driven cameras.
Subscription is free to users and schools, with revenue derived from sponsorship and ad-supported streaming as well as early forays into ecommerce.
Having only launched in April 2021, the platform already has 183,283 subscribers and a total unique audience of 1,220,049. Over 15,840 hours of live school sport has been streamed, across 24 sports, 40% female matches, showcasing 6,500 teams from over 600 schools. It has fundamentally changed sport consumption in South Africa and are starting to roll-out the product in neighbouring countries. All with a sustainable AVOD driven commercial strategy.
