Founded in 2018, Recast is a highly innovative sports video platform that brings the best of social media, sports broadcasting, on-demand video and micropayments together in one, and is currently revolutionising the sports media and rights landscape for fans, brands and rights owners.
Within 3 years Recast has gone from concept to now delivering a real-time OTT solution which allows rights holders to set up and run their own direct-to-consumer, non subscription channel in minutes at no cost. Recast is already helping athletes, organisations and National Governing Bodies, of all sizes, realise their digital potential.
The game-changing platform, which has recently raised $8.2 million (£5.9m) in its Series A round of investment and saw the company valuation grow to $29m (£20.9m), provides the ability to watch premium sport content on an entirely subscription-free basis, allowing fans to access personalised videos and live sports using in-app credits called ‘Casts’.
Fans earn and/or purchase credits, and make micropayments directly to rights holders by watching only the sports they want. Fans can earn credits for free by watching ads on the platform (they choose when and what ad), inviting friends to join and by sharing content. The monetary value derived from these day-to-day activities is rewarded through our in-app credits, which they can use to watch their favourite content. This allows our platform to be self-sustaining and affordable, while enabling rights holders and athletes to maximise value from their video and live content – without the upfront costs of building their own OTT platform.
Recast offers complete control over content, including the ability to adjust the price, geo-restrict and geo-price content. This allows rights holders complete control over their global distribution. They can specifically target different audiences in different regions and monetise their content effectively in each.
