NBA Beat is a celebration of the effect the NBA has had on street culture in Japan, focusing on Fashion, Street Art, Music, Gaming and Manga.
During the NBA’s 75th Anniversary season, we want to provide content that excites and entertains our passionate audience in Japan – as we build up to the NBA Japan Games in Tokyo this September. This is the first time we have ever created a bespoke series focused on culture in Japan, aiming to connect to both our younger audience and to a generation who fell in love with the league in the 1990’s.
