Submission title: MATCH PREMIER Nationwide Commentators’ Contest
In order to drive awareness and excitement around MATCH PREMIER CUP, our own off-season football tournament, promote MATCH PREMIER channel to the new audience and increase loyalty of the paying one at the same time we created a unique marketing campaign when the viewers themselves became a part of process creation of the new face of football broadcasts they pay for.
We held the largest and fairest commentators‘ contest in Russia which made January the most viewed month for MATCH PREMIER’s channel VKontakte page over the last six months and MATCH PREMIER CUP web broadcasts one of the most popular sport content – they were viewed almost 900, 000 times.
