The LIV Golf is a professional tour whose mission has been to modernize and supercharge the sport, including the way it reaches consumers. Its D2C OTT streaming platform is built on ViewLift, a full-service digital content distribution platform empowering sports leagues, clubs, federations, rightsholders, and others worldwide to monetize their content through native branded apps on web and mobile devices, smart TVs, and gaming consoles. ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time.
ViewLift has established itself as a global leader in building innovative and scalable video streaming experiences through its end-to-end video platform, which powers live, video-on-demand, and 24/7 linear content. As a proprietary SaaS platform, ViewLift offers industry-leading functionality and scalability, along with the company’s deep streaming experience. ViewLift owns its entire technology stack from ingest to playout, offering a single integrated system that facilitated the development of LIV Golf’s D2C services.
This end-to-end ownership of OTT streaming technology gives ViewLift the industry’s shortest time to market and the ability to react quickly to new requirements, which has been hugely beneficial to LIV Golf. The integrated nature of ViewLift’s platform helps generate better subscriber insights, driving acquisition, upsell, and retention campaigns.
What makes LIV Golf, as delivered by ViewLift, the D2C Platform of the Year is the fact that, after deploying so rapidly, it can keep up the pace in developing new features on a global scale and adding new devices and apps that can use it as the market evolves – earning its reputation as a disruptor within the sports streaming marketplace. The metrics around its successes include over 2 million subscribers across 180 countries, along with unparalleled reliability – a testament to the quality of the fan engagement offered by the platform.
