The FIH and NAGRA re-ignited the OTT strategy in 2022 under Watch.Hockey (the App and Website) as live competitions got back on the calendar. The campaign focus was on the Women’s World Cup tournament held on the 1st to 17th July in both Holland and the finals in Spain. A competition that had spectators and first since the pandemic. By implementing an ‘always on’ social media strategy to work alongside a creative content team on the ground at events, Watch.Hockey has produced groundbreaking content that has never been seen before in the sport. This statement is backed by the staggering number of engagements and views generated in a short space of time, across all the FIH channels and the incredible response from fans, players and coaches within the hockey community to the unique Watch.Hockey content created. Even the President of Chile was counted as one of the biggest fan engagements as he supported his team’s first win against Ireland.in the competition.
