Warner Bros. Discovery – Best Digital First Production
Every unmissable moment of Olympic Winter Games Beijing 2022 on discovery+
For the Olympic Winter Games Beijing 2022 Warner Bros. Discovery (WBD) delivered the ultimate fan-first digital experience for viewers on discovery+ – WBD’s streaming product which includes sport.
WBD’s primary objective was to drive viewership and subscriptions to discovery+ and establish it as the ‘Streaming Home of the Olympics’.
To achieve this, discovery+ delivered an unrivalled live digital content offer and was the only place to watch every unmissable moment from Beijing 2022, whenever, wherever, live and on-demand including streaming of 16 live event feeds covering every event.
discovery+ delivered around 1,200 hours of live coverage, with 56 simultaneous streams on the busiest day of the Games, going way beyond the capacity of a traditional linear broadcast, providing new ways of consuming the Games.
Launched just 18 months prior to the Games, the Olympics on discovery+ delivered record digital audience engagement for millions of fans across key markets in Denmark, Finland, Italy, the Netherlands, Norway, Sweden, the UK and Ireland.
