DAZN is the world’s leading sports entertainment platform and has reimagined the way people enjoy sport since launching in 2016. Live in 200+ markets, DAZN has partnered with the world’s leading organizations to deliver live sports and original content to fans in a way that matches today’s evolving viewing habits.
When DAZN announced in June 2021 its global deal to broadcast the UEFA Women’s Champions League (UWCL), followed by its groundbreaking partnership with YouTube to make the competition free for the world to see, its intention was to give the women’s game unprecedented exposure and engage millions of fans the world over.
To start, DAZN unlocked free access to every single match for the very first time – a critical first step in engagement. It then elevated production quality – including lining up the biggest on-air team ever assembled to cover women’s football by a single broadcaster, with 50+ experts contributing to 168 broadcast feeds in 11 languages for the 61 matches to foster a more captivating fan viewing experience. An unrelenting stream of non-live programming was unleashed to keep fans on the pulse of the sport, including 700+ pieces of content and 14 new original series. DAZN country teams activated regional strategies to further drive local fan awareness and engagement.
And when the 2021-22 season concluded, a historic 64+ million views were clocked on DAZN and DAZN’s dedicated UWCL YouTube channel, with fans tuning in from 230+ countries and territories. The final match alone set a record for live viewership of 3.6 million globally.
No more what ifs – the demand for the women’s game is at an all-time high, its meteoric rise will only continue, and DAZN is proud to commit to fueling global fan engagement to even greater heights.
