BT Sport’s Between The Lines, presented by Rio Ferdinand, was borne out of a desire to develop an in-depth analytical strand of engaging football content which could sit on both BT Sport’s and Rio’s social media channels and help to promote the channel’s linear TV rights offerings.
BT Sport’s Between The Lines is now established as excellent tactical football content strand with which to target 18-34 year-olds on YouTube – 75% of the views and 75% of the Watch Time came from this age demographic which was a key target from the outset.
