Aurora is a multi award-winning agency renowned for capturing breath-taking global content across sport, adventure & lifestyle.
‘FIFA World Cup Daily by Hisense’ was a 31-episode series produced by FIFA+ and Aurora, sponsored and funded by Hisense.
The brand goal was to create a fun, entertaining show, conveying World Cup excitement, the tournament’s global nature, all while placing culture and fandom at the heart of the action. Distributed worldwide on FIFA+ and Hisense’s VIDAA streaming network.
The editorial concept for this World Cup daily show was to give it a true fan voice, to create a show for the fans, by the fans, highlighting the passion that fans bring to major tournament sport.
FIFA and Hisense shared this vision, and their goal was to create a show that was fun and entertaining, conveying the excitement of the World Cup, as well as its global nature. Not just another “football analysis” show, it needed to be flexible, authentic and fast paced, placing fans at the heart of the action.
Presented from Doha every day of the tournament, the shows integrated fans, match highlights, archive moments, special guests and content created globally. The unique FIFA+ Creator Network was a key element – a platform showcasing up-and coming young content creators – and by using ground-breaking production workflows our remote 32 “Superfans” gave a unique fan culture perspective from around the world.
The show generated millions of organic views, engaged a global audience, provided an authentic connection for FIFA and Hisense with fans, and delivered on the creative theme of “How The World Cup Feels”.
