Formula One delivered a category-leading, feature-rich D2C service through F1 TV, offering a slick and highly detailed viewing experience that appeals to both casual fans and dedicated enthusiasts looking to fully immerse themselves in the world of Formula 1. The platform stood out for its unique features, well-articulated and robust anti-piracy stack, and a marketing strategy that demonstrated clear maturity. Strong engagement data, including a 70% race-weekend engagement metric, further reinforced its impact and category-winning performance.
An outstanding example of digital excellence, this product has played a key role in making the sport accessible to huge audiences while successfully serving the needs of a broad range of consumer groups. Its technical capabilities are particularly impressive, handling more than 55 million concurrent users during a live sporting event with strong reliability and performance. The service has also excelled at attracting new audiences, delivering especially strong results in growing female engagement.
FORGE is an impressive solution that successfully unifies digital and OTT workflows, addressing genuine operational pain points while delivering effectively at scale. Deltatre demonstrated a strong understanding of the evolving demands of the marketplace, adapting its offering to meet changing industry needs with a scalable and forward-looking approach.
Project Mothership introduced a new gold standard in broadcast innovation. Warner Bros. Discovery transformed its output and significantly enhanced its existing offerings, giving viewers a more immersive and interactive way to engage with content. The company demonstrated a fantastic approach across multiple sports, using in-studio insights and mixed-reality studios at scale to deepen the viewer experience. Combined with strong technical execution, multi-market reach, and clear data showing audience growth and revenue impact, the project stood out as a category-winning achievement.
This submission demonstrates end-to-end digital production capability across the entire ecosystem, including social and broadcast content, while expanding coverage into previously underserved sports. RED+ has taken competitions with little to no prior digital presence and scaled them to over 11 million views, using a fully automated, cloud-based production pipeline to deliver professional-grade coverage across more than 15,000 games. Its innovative GAMEPASS model also creates new revenue streams by sharing value directly with clubs, generating over 28 million views and helping build a sustainable ecosystem for non-elite sport.
A highly innovative, sharply targeted campaign that effectively leveraged Roblox to engage Gen Z and Gen Alpha around soccer. The activation was perfectly aligned to youth audiences, meeting them where they spend their time and delivering highly relevant content within gaming ecosystems rather than traditional media. It demonstrates a strong understanding of shifting engagement dynamics, with FIFA recognising and adapting to how younger fans increasingly consume and interact with sport.
A well-presented entry demonstrating how AI can enable new forms of broadcasting, particularly through altcasts and immersive experiences. It includes strong case studies and well-supported documentation, with credible input from broadcasters and partners reinforcing the impact. The technical capability is clearly impressive, especially in the real-time processing of data to power these experiences.
The entry clearly articulates the challenges of traditional broadcast infrastructure – high cost, inflexibility, and limited scalability – and positions BitFire Networks as a cloud-based, modular, and integrated alternative that preserves broadcast-grade quality. Case studies with MLB Network demonstrate real-world adoption and impact, including multi-location, synchronised productions and clear operational benefits across both large and small broadcasters.
Joymo sets a benchmark for live sports broadcast distribution in higher education, combining accessibility, scalability, and fan engagement while enabling institutions to own and monetise their content. It demonstrates strong innovation, operational excellence, and clear measurable impact, supported by a substantial body of evidence. Overall, this is a compelling entry, with extensive supporting material, showing how Joymo empowers its partners to enhance audience reach and significantly improve the quality of the viewing experience.
The judges awarded this entry because it set a new benchmark for live global sports delivery, combining flawless large-scale execution with meaningful product innovation. Streaming the Paris 2024 Olympics across 25 European markets via HBO Max, it successfully handled 54 concurrent live events, 400+ commentators in 20 languages, and near-zero latency at massive scale. Judges were particularly impressed by how it went beyond technical performance to redefine the fan experience with features like timeline highlights, gold medal alerts, and personalised discovery tools, driving record-breaking engagement of 215 million viewers and billions of social views
A strong and confident entry that reflects its evolution into a dynamic, fan-first social brand. The judges were impressed by how the content goes far beyond standard match footage, offering genuine insight into the club and answering fan-driven questions, creating clear added value and stronger engagement. With a clear focus on growth, the campaign’s strong performance metrics and rising audience numbers reinforced its impact, while the originality of the content demonstrated strategic depth, platform expertise, and an effective shift toward more resonant, audience-led storytelling.
A highly effective, professionally executed campaign from TNT Sports that any brand or broadcaster would be proud of, demonstrating a strong understanding of its audience and how to achieve meaningful scale for an important message. Judges particularly praised it as a brilliant example of a cause-led partnership done right, with creative that felt natural to TNT Sports’ audience – light-hearted in tone but firmly rooted in purpose – resulting in both strong resonance and impactful reach.
This entry stood out to judges for both its performance metrics and its unusually positive, broadly expressed audience sentiment across episode comments. While the viewing figures and success measures were impressive, it was the depth of engagement and clear emotional connection that most strongly signalled impact, showing the content had genuinely resonated with viewers. Judges highlighted the series’s strong narrative focus on the human side of racing, making the sport more accessible and full of heart by spotlighting the people behind it, proving that effective motorsport storytelling doesn’t need to rely on drama to connect meaningfully with audiences.
An outstanding, strategically sophisticated creator partnership programme that stood out for its strong emphasis on authenticity and long-term relationship building between creators and the club, rather than transactional campaign activity. The initiative was recognised for adding real depth and credibility by fostering genuine connections, supported by a clear, data-driven approach with well-defined objectives. Judges also highlighted its exceptional scale and impact, achieving 1.5 billion views, demonstrating both massive reach and strong cost efficiency while maintaining a consistent focus on authenticity and audience resonance.
A highly effective example of applied AI, demonstrating how real-time dubbing can significantly expand the reach and accessibility of live sports content for both rights holders and broadcasters, while improving the consumer experience. Its ability to deliver AI-powered translation into 100+ languages without voice actors represents a tangible and impactful use case of the technology. Work with Eurovision Sport and major leagues highlights strong real-world adoption, with clear benefits for global fan engagement and accessibility at scale.
A best-in-class launch from Sevilla FC with its platform Sevilla FC+, demonstrating a transformational and scalable model for club-level digital engagement. The judges highlighted how the platform effectively meets fans where they are, offering a wide variety of content, payment options for live events, bespoke content, and merchandising that makes it easy for supporters to engage and digitally support their team. It was also praised for showing real innovation in delivering richer media experiences and clear business impact, with strong evidence of conversion into paid offerings alongside tangible commercial results.
A transformative and socially impactful solution that enables high-value digital signage to be deployed across all levels of the game, removing long-standing financial barriers that have limited lower league and grassroots clubs. The judges highlighted how it empowers community and grassroots organisations with professional-grade media capabilities, combining financial sustainability, fan engagement, and community value in a scalable, future-proof model. It stood out for successfully integrating commercial and social impact, delivering innovation that not only enhances fan experience but also strengthens local clubs and communities, with a balanced and sustainable approach that sets it above comparable entries.
A distinctive and highly memorable piece of content that successfully engaged a non-traditional audience through humour and originality. Judges praised its strong technical execution and the scale of its audience reach, noting that the concept was both unique and effectively crafted. It also stood out for its authenticity, with judges highlighting how difficult it is to deliver this type of content well without it feeling forced, making it a simple but highly effective example of creative impact and broad audience resonance.
A gold-standard example of data-led sports media, setting a new benchmark for enhancing the fan experience in golf through real-time, AI-driven storytelling. Judges highlighted its exceptional scale, speed, and accuracy in generating natural-language context, positioning it as a powerful complement to traditional coverage for fans seeking deeper insights. The introduction of AI Shot Commentary was seen as a significant advance in data-driven sports storytelling, with a strong emphasis on ensuring the UX matches the quality of the underlying data.
A standout partnership that delivers clear value to both sides while going beyond traditional collaboration to drive meaningful innovation across the ecosystem. Judges highlighted its strong three-pillar structure – data, media, and fan experience – as both ambitious and clearly proven at scale, with outstanding metrics demonstrating real-world impact.
